SEO Course

SEO Course Contents & Fees :-

Search Engine Basic

1. Internet
2. Website
3. Portals
4. Search Engines
5. Directories
6. Search Engines V/S directory
7. Major search engines and directories
8. Page Rank
9. Google Sandbox effect
10. Website Architecture
11. Essentials of good website designing.
12. Domain
13. Hosting
14. How the Search Engine works

Keywords Research and Analysis

1. SWOT Analysis of Website
2. Target segmentation
3. Keyword research
4. Competitor analysis
5. Finding Appropriate Keywords.

On Page Optimization

1. Meta Tag
2. Description
3. Keywords
4. Creating Robots file
5. Header and footer
6. Creating sitemaps
7. Optimizing Seo content
8. Image tag optimization
9. Canonical / 404 Implementation
10. Keyword Density Analysis
11. Anchor Text
12. URL renaming/re-writing
13. Google webmaster tools
14. Yahoo Feed Submission

Off Page Optimization

1. Submission to search engines
2. Local marketing
3. Directory Submission
4. Blog Submission
5. Article Submission
6. Free Classifieds
7. Forums
8. Press Releases
9. Video optimization
10. Link Building
11. How to promote home page
12. Promoting Subsequent pages of the website
13. Black Hat / White Hat / Grey Hat SEO
14. Blog Comments
15. QnA

Professional SEM/SMO Course Contents

Google Adwords / Pay Per Click
1. Pay Per Click Overview
2. Industry related Keywords Research
3. Competitors Website Analysis
4. Google Ad words concept
5. Traffic Monitoring
6. Ad Monitoring
7. How Google Ad words work
8. Keywords Bidding Strategy
9. How to create Ad
10. How can make better landing page
11. Setup PPC Campaign
12. Create reports for PPC
Google Adsense
Affiliate marketing
Google Analytics
Social Media Optimization(SMO)
1. Facebook
2. Twitter
3. Linked in
4. Myspace
Creating Buzz
Developing Marketing Strategies For SMO
URL Shortening Tools
Using Tools and Applications for SMO
Social Bookmarking
Viral Marketing For You tube
A) Seo Course Fees: 8,000/- BDT
Course Duration: 35 – 45 Hours
B) SEM/SMO Course Fees: 10,000/- BDT
Course Duration: 30 – 40 Hours